In this appearance on the @CNBC show The Exchange , Kelly Evans speaks with Americus Reed, professor of marketing at the @wharton School of Business, about @nike recent entry into the world of @Roblox . With the launch of Nike Land on Roblox, players will be able to design products and play games while wearing Nike gear. Kelly and Americus discuss whether this move is a smart strategic move for Nike or just a big publicity stunt and they analyze how this move by Nike is a smart strategic move that will benefit the brand in the long run. As the metaverse becomes more prevalent, it is important for brands to make sure they are not left behind and are building connections with the younger generation.
Join the community of marketers, business leaders, and pop culture enthusiasts who stay ahead of the game by following Americus Reed on social media. As the Whitney M. Young Jr., Professor of Marketing at the Wharton School, Americus is a leading expert on brand equity and identity loyalty, helping businesses create and foster strong connections with their customers. With over 50 articles, book chapters, and cases to his name, as well as numerous media appearances, including CNN, Forbes, and the New York Times, Americus is a sought-after thought leader in the industry.
