Unlocking Gen Z: Shopping Habits, Social Media, and Brand Love
In a recent episode of the Marketing Matters podcast from Wharton School at the University of Pennsylvania, I was thrilled to welcome a very special
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky
In a recent episode of the Marketing Matters podcast from Wharton School at the University of Pennsylvania, I was thrilled to welcome a very special
When Chip Bergh assumed the role of CEO at Levi Strauss & Co., he was faced with the formidable task of reviving a brand that
Intro In the ever-evolving landscape of marketing and branding, companies often face the challenging task of striking a delicate balance between evolving their brand’s identity
In my exploration of crisis communication strategies and their critical role in maintaining a brand’s integrity, the saga of Boeing presents a particularly illuminating case
Exploring the Evolution and Impact of Private Label Brands in Modern Retail In the realm of contemporary retail, the ascent of private label brands continues
In a recent enlightening session of Marketing Matters, we were joined by Jenna Lebel, Chief Marketing Officer at Liberty Mutual Insurance. Jenna’s deep dive into
In today’s highly competitive and challenging economic environment, a single statement can significantly alter a brand’s trajectory. The recent comments by Elon Musk offer a
In a recent episode of Wharton’s Marketing Matters podcast, we had the pleasure of hosting Elizabell Rivera Marquez, the Chief Marketing Officer of Dreyer’s Grand
In a recent appearance on Wharton Business Daily, we explored a topic that’s crucial in the current marketing landscape: the rise of brand co-creation
The spookiest time of the year is upon us, and brands are gearing up to capture consumer attention in the most creative ways possible. This