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Day: November 18, 2021

Nike Takes a Bold Step into the Roblox Metaverse: Smart Strategy or Publicity Stunt?

Americus Reed and Kelly Evans on CNBC's The Exchange

   In this appearance on the @CNBC show The Exchange , Kelly Evans speaks with Americus Reed, professor of marketing at the @wharton School of Business, about @nike recent entry into the world of @Roblox . With the launch of Nike Land on Roblox, players will be able to design products and play games while […]

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