In a recent episode of Wharton’s Marketing Matters podcast, we had the pleasure of hosting Elizabell Rivera Marquez, the Chief Marketing Officer of Dreyer’s Grand Ice Cream. This conversation explored Dreyer’s innovative approach to empowering underrepresented communities in the arts and food industries. Elizabell shared the brand’s commitment of $1.5 million to support nonprofit organizations that align with their mission. Organizations like Allies in the Arts, La Cocina, and She Is the Music are crucial partners in this journey. These nonprofits play an instrumental role in bringing forward talents from diverse backgrounds, who have traditionally been underrepresented in these industries.
More Than Just Financial Support:
What sets Dreyer’s Grand Ice Cream apart is their dedication to going beyond just financial aid. They are actively incorporating diversity into their marketing strategies and brand narratives. Whether it’s their choice of directors, photographers, or actors, Dreyer’s is intent on ensuring that a wide range of voices and perspectives are represented. One of the most compelling stories Elizabell shared was about a photographer who, initially behind the lens for Dreyer’s campaign, later became an actor in one of their commercials. This story is a testament to the brand’s commitment to not only recognizing talent but also providing diverse platforms for it to shine.
Why It Matters:
Dreyer’s strategy is a powerful reminder of the role brands can play in advocating for diversity and inclusion. By harnessing their influence and resources, they can create significant opportunities for those who have been historically marginalized in certain industries. Our conversation with Elizabell Rivera Marquez highlights the importance of brands like Dreyer’s Grand Ice Cream taking active steps towards inclusivity and diversity. This not only enriches their brand narrative but also sets a precedent for others in the industry to follow.
