Some marketing principles stand the test of time. Three years ago, I explored the crucial topic of branding and publicity on DreamitLive. Today, we revisit this conversation to glean insights that remain relevant.
An integral part of the conversation was dedicated to unraveling the psychological triggers that underpin customer loyalty. Drawing from scholarly works and real-world examples, we unpack the variables that influence consumer commitment to a brand. Whether you’re in a startup or an established firm, this remains a key consideration. Customer loyalty doesn’t happen by chance.
