In this appearance on CNBC’s show “Power Lunch,” marketing professor at the @wharton of Business and @CNBC contributor, Americus Reed, provides insight into a recent crisis faced by Norfolk Southern after the derailment of a train carrying hazardous chemicals in East Palestine, Ohio, on February 3. Reed highlights the importance of crisis preparedness, noting that most crises are smoldering, can be predicted, and that brands should prepare for them proactively. He emphasizes that it is important for companies to validate consumer concerns and take immediate action in response to a crisis. He also points out that consumers expect companies in this industry to have a plan for potential crises and to do more than simply apologize when a crisis occurs.
Join the community of marketers, business leaders, and pop culture enthusiasts who stay ahead of the game by following Americus Reed on social media. As the Whitney M. Young Jr., Professor of Marketing at the Wharton School, Americus is a leading expert on brand equity and identity loyalty, helping businesses create and foster strong connections with their customers. With over 50 articles, book chapters, and cases to his name, as well as numerous media appearances, including CNN, Forbes, and the New York Times, Americus is a sought-after thought leader in the industry. Don’t miss out on his latest insights and updates – follow him on social media today!
