The old days of “if we build it they will come” are dead. Broadcast (television, radio, billboards, etc.) was a bull horn that shot the message out to consumers. And they either believed you, or not! Great conversation with @CharlesTrevail of interbrand https://www.interbrand.com/ We discuss how companies co-create their brands with their consumers; a two way communication channel. Here is an excerpt (from Facebook) https://www.facebook.com/Dr.AmericusReedII/videos/1243109079203931/
where I discuss this idea with Charles Trevail of the “Outside-In” Podcast. Full interview here.
