As I attempt to master my craft, I look for opportunities to “pressure test” my thoughts and ideas and how I can communicate them to diverse audiences. To make sure my ideas hold up in the real world. Because of this, I absolutely love giving talks and speeches and keynotes to interested audiences. I have worked with some of the greatest and most iconic brands in the world. I am always fascinated by those brands, products, companies and services that rise above. Hence, I also give workshops and seminar training and other types of outside external out-reach to help them. For example, what do Nike, Apple, Harley Davidson, Red Bull, Mercedes, Coca-Cola and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression. These brands have developed a community of brand evangelists who not only co-create the brand, but fiercely protect it. But how do consumers come to develop these kinds of relationships with brands? Moreover, how can business strategists harness such organic power and leverage it as a strategic tool for brand growth and positive social impact? The sole purpose of my consulting work with my company Persona Partners is to answer these questions.