In a recent article from The Washington Post written by Danielle Abril, the ongoing evolution of LinkedIn—from a strict professional hub to a space where individuals weave personal narratives into their profiles—was examined. As a contributor to this article, let’s discuss in more detail.
The COVID-19 pandemic, by forcing a blending of work and personal lives, nudged platforms like LinkedIn to adapt. LinkedIn is experiencing a renaissance of identity while other platforms like X (formerly known as Twitter) are experiencing growing pains. LinkedIn is no longer just a digital resume or a place for corporate news, it’s gradually becoming a canvas that captures the full spectrum of our experiences.
Every story or piece of personal information we share on LinkedIn, or any digital platform, is but one brick in the edifice of our personal brand. After all, you are a brand whether you like or not! Your brand should express a set of values that represent your ethos, mission, and what you stand for. Every post shapes those perceptions and contributes to our overall professional identity.
Personal branding isn’t just about showcasing achievements. It’s a blend of our experiences, values, and stories. As we share on LinkedIn, it’s essential to strike a balance: be genuine, but also think about how each story fits within your professional image. The goal is to paint a holistic picture of who we are, both as professionals and individuals.
As LinkedIn continues to evolve, reflecting broader shifts in how we view work and personal lives, it’s up to us to use strategic thinking when we post. What are you trying to convey about yourself? What do you think others are going to think, and what lesson are you trying to give that would reflect on the perception of me? It’s strategic thinking that needs to happen before you hit that ‘publish’ button.
