Let me take you on a little journey we recently embarked on in my Marketing 612 class at Wharton. It’s not every day that you get to combine the rich world of chocolates with the intricacies of marketing strategy, but that’s exactly what we did when FlavaNaturals visited us.
Imagine a chocolate that’s not just about satisfying your sweet tooth but also about boosting your brain power and heart health. That’s FlavaNaturals for you! Alan Frost, the brain behind this innovative brand, and Beth Lorge, who steers their marketing, dropped by to give us a real taste of what it takes to make a splash in the health-conscious chocolate market.
Now, this wasn’t your average guest speaker session. It was a deep exploration into the real nuts and bolts of marketing – identifying your niche, crafting a brand, and making your product stand out. Alan and Beth shared their journey, from brainstorming to branding, showing us how FlavaNaturals carved out its own special place in the market.
And yes, there was chocolate tasting involved! It wasn’t just about enjoying those delicious FlavaBars; it was about understanding how a product can speak directly to its target audience. It was a perfect blend of sensory experience and learning – exactly the kind of thing we love here at Wharton.
Class may be over, but let's reminisce about one of our sweetest moments @Wharton in 2023- the @FlavaNaturals session in Marketing 612! Here's to learning, growth, and lots of chocolate! 🍫 @AlanFrost @BethLorge @Wharton pic.twitter.com/ILSwG4qh9u
— Dr. Americus Reed II (@amreed2) December 12, 2023
What I loved most about this session was how it tied together the theories we discuss in class with real-life application. It’s one thing to talk about market segmentation and brand strategy, but to see it in action, to taste it, and to hear the story behind it, that’s learning at its best. This visit by FlavaNaturals wasn’t just a sweet distraction; it was a valuable lesson in the dynamic world of marketing. It reinforced the idea that learning isn’t just about lectures and textbooks; it’s about experiences, interactions, and yes, sometimes, chocolate.
