
Nike Takes a Bold Step into the Roblox Metaverse: Smart Strategy or Publicity Stunt?
In this appearance on the @CNBC show The Exchange , Kelly Evans speaks with Americus Reed, professor of marketing at the @wharton School of
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky

In this appearance on the @CNBC show The Exchange , Kelly Evans speaks with Americus Reed, professor of marketing at the @wharton School of

In this fascinating video appearance on CNBC’s TechCheck, branding expert Americus Reed joins the show’s hosts to discuss Facebook’s recent corporate name change

It is very interesting to note that according to the Cooke Political report, the Trump 2016 win was actually predicted by density of Cracker Barrel Old

Consumers can now easily find out about what your brand, product, or service is up to by quickly researching the kinds of outside charities and

If someone buys a product because they believe it represents their values, a rival company can’t woo them away simply by creating a better product—they

I study #IdentityLoyalty, when a product, brand, service, organization or even person becomes a self-expressive part of how a consumer sees herself or want to

The old days of “if we build it they will come” are dead. Broadcast (television, radio, billboards, etc.) was a bull horn that shot the

Coca-Cola continues to be a strong global brand and #Brand Valuation is an important topic in Marketing. In this post (from Facebook) https://www.facebook.com/Dr.AmericusReedII/videos/1297184870463018/ I discuss how and