
Building Strong Brand Communities: Americus Reed’s Expert Advice with Wharton Tech Talks
In a recent appearance on the Wharton Tech Talks podcast, Americus Reed, the Whitney Young Junior Professor of Marketing at the Wharton School, delved into
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky
“Public opinion can be influential, the media can be influential.”
– Noam Chomsky

In a recent appearance on the Wharton Tech Talks podcast, Americus Reed, the Whitney Young Junior Professor of Marketing at the Wharton School, delved into

In honor of National Ice Cream Day, we are thrilled to bring you a special treat in the form of an exclusive podcast episode featuring

In today’s ever-evolving social and cultural landscape, companies are finding themselves at a crossroads when it comes to aligning their values with those of their

With the recent McDonald’s WcDonalds Campaign, the fast-food giant has set its sights on winning over a new demographic: anime and manga fans. McDonald’s has

In a recent episode of the Marketing Matters podcast from Wharton School at the University of Pennsylvania, I was thrilled to welcome a very special

When Chip Bergh assumed the role of CEO at Levi Strauss & Co., he was faced with the formidable task of reviving a brand that

Intro In the ever-evolving landscape of marketing and branding, companies often face the challenging task of striking a delicate balance between evolving their brand’s identity

In my exploration of crisis communication strategies and their critical role in maintaining a brand’s integrity, the saga of Boeing presents a particularly illuminating case

Exploring the Evolution and Impact of Private Label Brands in Modern Retail In the realm of contemporary retail, the ascent of private label brands continues
In a recent enlightening session of Marketing Matters, we were joined by Jenna Lebel, Chief Marketing Officer at Liberty Mutual Insurance. Jenna’s deep dive into