🍻Raise a pint to the latest episode of #WhartonMarketingMatters! This week, Mark Phillips, Head of Marketing for Beer & Hard Seltzer at Diageo, U.S., joins Barbara Kahn and Americus Reed to talk about Guinness’ new non-alcoholic beer, trends in the no- and low-alcohol category, and Diageo’s approach to building brand equity through experiential marketing. Learn how Diageo is creating a cultural experience with Lone River Ranch Water and Ranch Ritas, and how they’re building brand love for Guinness through U.S.-based breweries. Catch the episode on Apple Podcasts, Spotify, or your favorite podcast platform. Don’t miss out on the latest marketing insights and trends!
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