In this fascinating video appearance on CNBC’s TechCheck, branding expert Americus Reed joins the show’s hosts to discuss Facebook’s recent corporate name change and what it means for the company’s future. Reed gives the name change a B minus, explaining that it is an attempt to move beyond the negative associations that Facebook has accumulated over the years and to create a more immersive and connected experience through new technologies. He compares the name change to Google’s rebranding to Alphabet, but argues that the challenges facing Facebook are much greater. The video provides valuable insights into the branding and strategic challenges facing one of the world’s most influential tech companies, making it a must-watch for anyone interested in the future of Facebook, social media, and technology more broadly.
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