Creating a Brand with Values in your business Model

Consumers can now easily find out about what your brand, product, or service is up to by quickly researching the kinds of outside charities and activities that it supports. Because search costs are close to zero, this puts pressure on brands to make sure that they are doing things consistent with what they claim they are all about. In this post (From Facebook): https://www.facebook.com/Dr.AmericusReedII/videos/1282133195301519/ Brad Mielke ABC News correspondent and I discuss the Chick Fil A decision to drop contributions to Salvation Army and @The fellowship of Christian Athletes @whsfca001 #BrandIdentity #SocialImpact #ValuesBasedMarketing