Coca-Cola continues to be a strong global brand and #Brand Valuation is an important topic in Marketing. In this post (from Facebook) https://www.facebook.com/Dr.AmericusReedII/videos/1297184870463018/ I discuss how and why Interbrand places Coca-Cola as its 2019 #6 most valued brand (only McDonald’s is the other “food/beverage” company in the top 20 (Pepsi is #24)): Great conversation with Daniel Binns, CEO #Interbrand on why Coca-cola continues to do very well even amidst a saturated beverage market, trends of healthy drinks, vilification of sugary beverages and the domestic obesity epidemic this country faces. So much so that Coca-cola has brought back the role of CMO recently.
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