Unlocking Gen Z: Shopping Habits, Social Media, and Brand Love

Unlocking Gen Z: Shopping Habits, Social Media, and Brand Love

In a recent episode of the Marketing Matters podcast from Wharton School at the University of Pennsylvania, I was thrilled to welcome a very special guest – my daughter, Zora Reed. Our discussion ventured into the intriguing world of how Generation Z is fundamentally transforming the branding and marketing arenas with their unique perspectives and […]