Unlocking the Secrets Behind Levi’s Comeback: An Exclusive Look at CEO Chip Bergh’s Revival Strategy
When Chip Bergh assumed the role of CEO at Levi Strauss & Co., he was faced with the formidable task of reviving a brand that had seen better days. His candid insights on Wharton’s Marketing Matters Podcast shed light on the roadmap for the brand’s resurgence, emphasizing authenticity, social responsibility, and strategic marketing. Under Bergh’s […]
