Unpacking the Budweiser Controversy: Purpose-Driven Marketing & Brand Strategy Insights with Prof. Americus Reed
The Budweiser controversy, involving a collaboration between Bud Light and transgender influencer Dylan Mulvaney, has highlighted the challenges and potential backlash brands may face in purpose-driven marketing. Before the controversy and Todd Allen’s appointment as VP of Global Marketing, we discussed the importance of considering three factors when engaging in purpose-driven marketing: Core Consumer: Understand […]
