Brewing Success: A Look into the Growth of No- and Low-Alcohol Beverages with Diageo’s Head of Marketing
🍻Raise a pint to the latest episode of #WhartonMarketingMatters! This week, Mark Phillips, Head of Marketing for Beer & Hard Seltzer at Diageo, U.S., joins Barbara Kahn and Americus Reed to talk about Guinness’ new non-alcoholic beer, trends in the no- and low-alcohol category, and Diageo’s approach to building brand equity through experiential marketing. Learn […]
