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Day: February 22, 2023

Toxic Chemical Disaster & Norfolk Southern: Professor Americus Reed Weighs In on CNBC | Power Lunch

In this CNBC Power Lunch appearance, Wharton marketing professor Americus Reed provides expert insights into brand crisis management. Reed shares valuable lessons on crisis preparedness, validating consumer concerns, and taking immediate action. Watch to learn from a marketing pro on how to effectively manage a brand crisis.

    In this appearance on CNBC’s show “Power Lunch,” marketing professor at the  @wharton  of Business and  @CNBC  contributor, Americus Reed, provides insight into a recent crisis faced by Norfolk Southern after the derailment of a train carrying hazardous chemicals in East Palestine, Ohio, on February 3. Reed highlights the importance of crisis preparedness, […]

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