Nike Takes a Bold Step into the Roblox Metaverse: Smart Strategy or Publicity Stunt?
![Americus Reed and Kelly Evans on CNBC's The Exchange](https://americusreed.com/wp-content/uploads/2023/02/Nike-Roblox-1024x576.jpg)
In this appearance on the @CNBC show The Exchange , Kelly Evans speaks with Americus Reed, professor of marketing at the @wharton School of Business, about @nike recent entry into the world of @Roblox . With the launch of Nike Land on Roblox, players will be able to design products and play games while […]