It is very interesting to note that according to the Cooke Political report, the Trump 2016 win was actually predicted by density of Cracker Barrel Old Country Store (#nostalgia based branding ethos) vs. Whole Foods Market (#organic based branding ethos) in the geography. This points to the key idea that political ideologies can align with brands. For example, did you know that Wrangler brand jeans are associated with Republican values and Levi Strauss & Co brand jeans are associated with liberal Democrats? Great discussion on AirTalk with Larry Mantle Red/Blue #brands from his live show, with callers and studio members chiming in.
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