IDENTITY SALIENCE AND SELF-REGULATION: This research project proposes a single unifying process model that synthesizes the vast social identity literature into one parsimonious framework. The model contains six unique self-regulatory mechanisms that impact identity salience, and have not been integrated previously. We provide evidence for the model and compare it to other similar conceptual frameworks in the social identity literature. Finally, we show how our model informs identity related phenomena in this domain.
FATHERS BE GOOD TO YOUR DAUGHTERS: EFFECTS OF DUELING MALE IDENTITIES ON SEXIST ATTITUDES AND BEHAVIORS: Recent research has shown that in females, subtle “mommy” primes trigger non-conscious goals that lead to the down-regulation of mommy-relevant disgust. This research project examines the effects of dueling masculine identities (father vs. male) on judgments. Subtle activation of the concept “daddy” reduces chauvinistic attitudes, sexist emotions (e.g., lust), and primitive, lewd behavior.
MORAL IDENTITY AND WARM GLOW: This research project examines systematic evidence of emotion regulation in the moral domain. Past research has hinted that individuals may be sensitive to the perceived, normative “purity” of their moral behavior (suggesting that true acts of morality are those that have zero benefit to the giver). This research intends to demonstrate this effect and its downstream consequences across multiple moral contexts; using various ways to assess moral identity.
AN INTEGRATIVE THEORY OF THE MORAL SELF: This research project explores the role that moral identity plays in moral judgment, functioning and behavior. It advances a conceptual framework that clearly articulates the role of moral identity in moral functioning—a missing piece that has led some authors to characterize the field of moral personhood as between paradigms. We address this gap by advancing an integrative framework that articulates a parsimonious theory of the moral self.
I AM WHAT I DO, NOT WHAT I HAVE EXCEPT WHEN OBJECTS BECOME IDENTITY PRIMES THAT ALLOW CONSUMERS TO RE-CONSUME EMOTIONS FROM THEIR EXPERIENCES: This research project refutes the idea that experiences make people happier than possessions because the former is more deeply connected to the self and contributes more to self-definition than the latter. Products (possessions, consumer behaviors, and even brands) can be equally self-defining and important.
THE FALSE IDOL EFFECT: THE CONSEQUENCES OF COMPOUNDED ERRORS IN PROJECTING FUTURE IDENTITIES: This project documents the curious effect of when one erroneously projects their future identity in suboptimal ways that undermine happiness and life satisfaction. This general “false idol” effect is a joint function of 1) an initial overly optimistic mental representation of their future identity and 2) a flawed goal implementation trajectory that links their actual identity to their ideal future identity.