What do Nike, Apple, Harley Davidson, Red Bull, Mercedes, Coca-Cola and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression. These brands have developed a community of brand evangelists who not only co-create the brand, but fiercely protect it. But how do consumers come to develop these kinds of relationships with brands? Moreover, how can business strategists harness such organic power and leverage it as a strategic tool for brand growth and positive social impact? The sole purpose of my consulting work with my company Persona Partners is to answer these questions.
You can learn more about the Purpose, Expertise, Products and Projects of my consulting efforts by clicking on the links to the right.