I have a background in music. I love to play it and listen to all kinds of stuff (ask me what’s on my MP3 player!) I did drums and percussion (marching band) as well as dabbled in classical guitar and bass. Naturally, as a Marketing Professor, I had to form a band of my own (featuring entirely other Wharton Marketing Professors). The name of our band is “Brand Inequity” (aka “The 4-ps”). We play a few times a year for the students.
Here is a photo gallery of the band in past concerts:
B R A N D I N E Q U I T Y
Here are our factually true musical bios:
Professor Keith Niedermeier (Bass, Lead Vocals). Keith joined Brand Inequity in 2006 after a long career of starring performances in rock musicals both on and off Broadway. His credits include the role of Danny in Grease, Mark in Rent, and Glinda the Good Witch in Wicked. When not performing with Brand Inequity Keith is an active songwriter and day trader.
Professor Robert Meyer (Lead Guitar). Bob was the former lead guitarist in the Lehman Brothers house band, “Too Loud to Fail”, and he was allowed to join the band in 2008 in exchange for significant TARP funds. Now clean and sober, Bob’s renewed joie de vie can be heard in his trademark discordant solos which are a cross between Eddie van Halen and Tiny Tim.
Professor Americus Reed II (Drums, Percussion). Born in Leipzig, Germany on March 13, 1993, Americus was a child prodigy on drums who was invited to join the German National Orchestra at the age of 7. He was quickly dismissed for inserting impromptu drum solos, claiming that Mozart would have wanted them. He now teaches the German-language sections of Marketing 622.
Professor David Bell (Rhythm Guitar). Born in Hattiesburg, Mississippi on August 6, 1936, David is the son of the legendary bluesman Freddie Bell. As a young man David performed with his father in minstrel shows and county fairs through the south, where he earned his world famous nickname, “Dave”. He currently is the highest-paid member of the band.
Here is a Demo Reel of the band, introducing its members:
Here’s a clip of a great song we did last year called “Pumped up Kicks” by Foster the People: